A mid-sized pharma organization recognized a growing need to improve how they managed and tracked clinical trial studies across various development phases. Their existing reporting system relied heavily on manual processes with specific users creating ad hoc reports, curated and distributed among clinical, product teams, and senior leaders.

With a growing portfolio at different stages of development, it became increasingly challenging to maintain a clear, centralized view of study progress, development milestones, and long-term strategic goals.

Reporting was time-consuming, with updates on Spotfire. The system fell short in providing high-level visibility into patient enrollment and subject data—critical for managing trials and supporting faster decision-making. Managing this high-level information was essential for aligning strategic product goals, but the existing tools lacked the flexibility and interactivity needed for such analysis.